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Gonzo Marketing: Winning Through Worst Practices
Gonzo Marketing Winning Through Worst Practices
Author: Christopher Locke
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty. A Harvard Business Review Top-10 Business Book of 2001 Gonzo Marketing is a knuckle-whitening ride to the place wher...  more »
ISBN-13: 9780738207698
ISBN-10: 0738207691
Publication Date: 10/2002
Pages: 256
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 1 rating
Publisher: Perseus Books Group
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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