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The Golden Mailbox: How to Get Rich Direct Marketing Your Product
The Golden Mailbox How to Get Rich Direct Marketing Your Product Author:Ted Nicholas Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types... more » of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.« less
ISBN-13: 9780793104864 ISBN-10: 0793104866 Pages:212 Edition:Rev Sub Rating: