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Going for Growth: Increasing Shareholder Value Through RD
Going for Growth Increasing Shareholder Value Through RD Author:John V. Buckley, John Buckley The Group Head of PA Consulting GroupOs Global Technology division explains how to maximize the revenue- and profit-making potential of R & D and turn it into a catalyst for increasing shareholder value. Written in a jargon-free style and designed to be an easy read, Buckley provides chief executives and other top managers with the ammunition to... more » ask searching questionsNquestions about their firmsO R&D activities and when returns on their shareholdersO investments can be expected. Based on interviews with chief executives and other top managers around the world, Going for Growth shows how to understand the distinction between "research" and "development," ensure business and technology strategies are in step to produce maximum returns, select technology winners, and much more.« less