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Global Marketing
Global Marketing
Author: Kate Gillespie, H. David Hennessey
This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third ...  more »
ISBN-13: 9781439039434
ISBN-10: 1439039437
Publication Date: 2/2/2010
Pages: 608
Edition: 3
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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