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Global Marketing
Global Marketing
Author:
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requ... more »
Author:
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requ... more »
ISBN-13: 9780765642950
ISBN-10: 0765642956
Publication Date: 7/13/2015
Pages: 598
Edition: 4
Rating: ?
ISBN-10: 0765642956
Publication Date: 7/13/2015
Pages: 598
Edition: 4
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Multilevel
- Business & Money >> Marketing & Sales >> Marketing >> Global
