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Global Marketing (9th Edition)
Global Marketing - 9th Edition
Author: Warren J. Keegan, Mark C. Green
For courses in global marketing.   Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions ...  more »
ISBN-13: 9780134129945
ISBN-10: 0134129946
Publication Date: 1/14/2016
Pages: 624
Edition: 9
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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