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Global Marketing Strategies
Global Marketing Strategies
Author:
Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—pl... more »
Author:
Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—pl... more »
ISBN-13: 9780618159505
ISBN-10: 0618159509
Publication Date: 7/2002
Pages: 762
Rating: ?
ISBN-10: 0618159509
Publication Date: 7/2002
Pages: 762
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Global
