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Global Marketing Strategies
Global Marketing Strategies
Author: Jean-Pierre Jeannet, H. David Hennessey
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any i...  more »
ISBN-13: 9780395710456
ISBN-10: 0395710456
Pages: 924
Edition: 3 Sub
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Publisher: Houghton Mifflin College Div
Book Type: Hardcover
Members Wishing: 0
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