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Global Marketing Management
Global Marketing Management
Author: John A. Quelch, Robert D. Buzzell, Christopher A. Bartlett
Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.
ISBN-13: 9780201542806
ISBN-10: 0201542803
Pages: 464
Edition: 3rd
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Publisher: Addison Wesley Publishing Company
Book Type: Paperback
Members Wishing: 0
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