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Global Marketing Management
Global Marketing Management
Author: Warren J. Keegan
For graduate courses in international and global marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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ISBN-13: 9780133591347
ISBN-10: 0133591344
Pages: 828
Edition: 5th
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Publisher: Prentice Hall
Book Type: Hardcover
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