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Global Marketing: An Interactive Approach
Global Marketing An Interactive Approach
Author: Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.While writ...  more »
ISBN-13: 9780618005086
ISBN-10: 0618005080
Publication Date: 2/27/2003
Pages: 553
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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