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The Global Marketing Imperative
The Global Marketing Imperative
Author: Michael Czinkota, Ilkka Ronkainen, John Tarrant
  • Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets
  • Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
  • Shows you how to strike back when world comp...  more »
  • Serves as a guide to little-known sources of financing and credit to back your international venture
  • Explains all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures
  • Helps you present, promote, and price your products and services to appeal to multiple world markets
  • Introduces you to the mysterious world of countertrade--and shows how successful businesses barter cars for coffee and computers for carpets and turn them into cash
  • Equips you to ride out the risks and reap the rewards of world-class entrepreneurship
ISBN-13: 9780844230108
ISBN-10: 0844230103
Publication Date: 1/11/1996
Pages: 320
Edition: 1
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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