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Global Linguistics: An Introduction (Approaches to Applied Semiotics)
Global Linguistics An Introduction - Approaches to Applied Semiotics Author:Marcel Danesi, Andrea Rocci Why do people from different cultural backgrounds often misunderstand each other even when they use a common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics: An Introduction addresses these and other basic questions about language and discourse in intercultural co... more »mmunication, providing a solid and accessible introduction to ""global linguistics"": an interdisciplinary field combining insights from contact linguistics, pragmatics, conceptual metaphor theory and argumentation theory.« less