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The Global Code: How a New Culture of Universal Values is Reshaping Business and Marketing
The Global Code How a New Culture of Universal Values is Reshaping Business and Marketing
Author: Clotaire Rapaille
For decades, Clotaire Rapaille?s work focused on how people?s relationships with the most important concepts in their lives?love, health, and money, for instance?are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide?the resu...  more »
PBS Market Price: $17.90 or $14.00+1 credit
ISBN-13: 9781137279712
ISBN-10: 1137279710
Publication Date: 8/18/2015
Pages: 288
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Publisher: Palgrave Macmillan Trade
Book Type: Hardcover
Members Wishing: 1
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