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The Global Brain
The Global Brain
Author: Satish Nambisan, Mohanbir Sawhney
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are ...  more »
ISBN-13: 9780137064861
ISBN-10: 0137064861
Publication Date: 2/13/2010
Pages: 304
Edition: 1
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Publisher: Wharton School Publishing
Book Type: Paperback
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