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Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)
Global Advertising Attitudes and Audiences - Routledge Advances in Management and Business Studies
Author: Tony Wilson
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on...  more »
ISBN-13: 9780415875974
ISBN-10: 0415875978
Publication Date: 9/22/2010
Pages: 184
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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