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Geodemographics, GIS and Neighbourhood Targeting (Mastering GIS: Technol, Applications & Mgmnt)
Geodemographics GIS and Neighbourhood Targeting - Mastering GIS: Technol, Applications & Mgmnt
Author: Richard Harris, Peter Sleight, Richard Webber
Geodemographic classification is ?big business? in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a time...  more »
ISBN-13: 9780470864135
ISBN-10: 0470864133
Publication Date: 4/1/2005
Pages: 328
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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