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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
A Genie's Wisdom A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout, Jack Trout
A compelling fable that distills the essence of genius marketing strategies — The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with so...  more »
ISBN-13: 9780471236085
ISBN-10: 047123608X
Publication Date: 11/1/2002
Pages: 112
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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