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Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future
Generation Reinvention How Boomers Today Are Changing Business Marketing Aging and the Future
Author: Brent Green
Mainstream business has been slow to react to dramatic population aging--maybe even in denial. All but a handful of enlightened companies remain fixated on the gold standard of demographic marketing targets: adults 18 to 49. — This is bound to change with Baby Boomers starting to turn 65 beginning January 1, 2011. As the generation that populariz...  more »
ISBN-13: 9781450255332
ISBN-10: 1450255337
Publication Date: 9/21/2010
Pages: 279
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Publisher: iUniverse.com
Book Type: Paperback
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