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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Generating Breakthrough New Product Ideas Feeding the Innovation Funnel
Author: Robert G. Cooper, Scott J. Edgett
Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed the innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as Motorola and Procter & Gamble. Learn more abou...  more »
ISBN-13: 9780973282726
ISBN-10: 097328272X
Publication Date: 4/14/2009
Pages: 270
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Publisher: Product Development Institute Inc.
Book Type: Paperback
Members Wishing: 0
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