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Fundamentos De Marketing (11th Edition) (Spanish Edition)
Fundamentos De Marketing - 11th Edition - Spanish Edition
Author: Philip Kotler, Gary Armstrong
This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form.
ISBN-13: 9786073217224
ISBN-10: 6073217226
Publication Date: 3/21/2013
Pages: 506
Edition: 11
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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