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Fundamentals Of Copy Layout : Everything You Need to Know to Prepare Better Ads
Fundamentals Of Copy Layout Everything You Need to Know to Prepare Better Ads
Author: Albert C. Book
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collec...  more »
ISBN-13: 9780844230245
ISBN-10: 0844230243
Publication Date: 12/11/1996
Pages: 240
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 1
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