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The Fund Raiser's Guide to the Internet
The Fund Raiser's Guide to the Internet
Author: Michael Johnston
The American Red Cross received $128,000 in direct donations. Greenpeace International's donations average $3,000 a week. The World Wildlife Fund is getting over 100 donations a month. All online. Many nonprofits, intent on maximizing their donor base, have added the Internet to their roster of traditional solicitation vehicles, tran...  more »
ISBN-13: 9780471253655
ISBN-10: 0471253650
Publication Date: 10/29/1998
Pages: 256
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Publisher: John Wiley Sons
Book Type: Paperback
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