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Fred Hayman The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All
Fred Hayman The Extraordinary Difference The Story of Rodeo Drive Hollywood Glamour and the Showman Who Sold It All Author:Rose Apodaca Fred Hayman is an American revolutionary. By sheer will and his own pocketbook, he radically changed the way the world considered Los Angeles style, how the beauty business operated and magazines smelled, and the potential of retail and branding. — Under the landmark yellow and white striped awnings of Giorgio Beverly Hills, he transformed a slee... more »py, ordinary main street of an otherwise well-heeled "village" into one of the top platinum shopping attractions among the international jet set. The zip code here is now shorthand for fame, wealth and a singular style, and in large part owing to a four-decade love affair by its most enthusiastic and charming champion.
He and his third wife Gale Hayman brazenly conceived of and went to market with a signature fragrance-an inconceivable feat in 1981 for anyone outside the cultural and style hubs of New York and Paris. They made it accessible through the pioneering of scented strips and direct mail and eventually a bombshell sale that would keep them in milk and honey, but not before a war of the roses that has kept the once high-profile pair far apart and uncommunicative.« less