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Framework for Marketing Management: WITH Global Marketing, a Decision-oriented Approach AND The Marketing Plan Handbook
Framework for Marketing Management WITH Global Marketing a Decisionoriented Approach AND The Marketing Plan Handbook
Author: Philip Kotler, Kevin Lane Keller, Svend Hollensen, Marian Burk Wood
ISBN-13: 9781405888196
ISBN-10: 1405888199
Publication Date: 8/20/2007
Edition: Coursepack
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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