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Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4th Edition)
Framework for Marketing Management Integrated PharmaSim Simulation Experience - 4th Edition
Author: Philip Kotler, Kevin Keller, Interpretive Simulations
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This edition now comes with an access card for Pharm...  more »
ISBN-13: 9780136083443
ISBN-10: 0136083447
Publication Date: 9/4/2008
Pages: 432
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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