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Search - Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)

Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)
Framework for Marketing Management Custom Case Flyer Pkg - 3rd Edition
Author: Philip Kotler, Kevin Keller
Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
ISBN-13: 9780132303897
ISBN-10: 0132303892
Publication Date: 5/2/2006
Pages: 384
Edition: 3
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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