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A Framework for Marketing Management: AND Marketing Plan, a Handbook (Includes Marketing Planpro CD Rom)
A Framework for Marketing Management AND Marketing Plan a Handbook - Includes Marketing Planpro CD Rom
Author: Philip Kotler, Marian Burk Wood
ISBN-13: 9780582821125
ISBN-10: 0582821126
Publication Date: 10/14/2004
Edition: Pack Ed
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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