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Framework for Marketing Management, A (4th Edition)
Framework for Marketing Management A - 4th Edition
Author: Philip Kotler, Kevin Keller
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market...  more »
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ISBN-13: 9780136026600
ISBN-10: 0136026605
Publication Date: 3/6/2008
Pages: 384
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
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