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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Fostering Sustainable Behavior An Introduction to CommunityBased Social Marketing - Education for Sustainability Series
Author: Doug McKenzie-Mohr, William Smith
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking ...  more »
ISBN-13: 9780865714069
ISBN-10: 0865714061
Publication Date: 6/29/1999
Pages: 176
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Publisher: New Society Publishers
Book Type: Paperback
Members Wishing: 0
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