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Food Wrap: Packages That Sell
Food Wrap Packages That Sell
Author: Steven Heller
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the ...  more »
ISBN-13: 9780866365338
ISBN-10: 0866365338
Publication Date: 3/1/1998
Pages: 176
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Publisher: St. Martin's Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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