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Focus Groups in Social Research (Introducing Qualitative Methods series)
Focus Groups in Social Research - Introducing Qualitative Methods series
Author: Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart, Michael Bloor
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the...  more »
ISBN-13: 9780761957430
ISBN-10: 076195743X
Publication Date: 5/1/2001
Pages: 120
Edition: 1
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Publisher: Sage Publications Ltd
Book Type: Paperback
Members Wishing: 0
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