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Focus Groups: A Practical Guide for Applied Research
Focus Groups A Practical Guide for Applied Research Author:Richard A. Krueger, Mary Anne Casey Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do... more » the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.« less