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Search - The Focus Group Kit, Volumes 1-6

The Focus Group Kit, Volumes 1-6
The Focus Group Kit Volumes 16
Author: David L. Morgan, Richard A. Krueger
"This kit will provide the reader with a systematic and readable approach to the design, implementation, and analysis of focus group data. The material is presented to help the novice learn how to actually conduct a focus group while at the same time enables those more experienced with focus groups to check their own performance against best pra...  more »
ISBN-13: 9780761907602
ISBN-10: 0761907602
Publication Date: 9/23/1997
Pages: 692
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Publisher: SAGE Publications
Book Type: Paperback
Members Wishing: 1
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