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Search - Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Flock and Flow Predicting and Managing Change in a Dynamic Marketplace
Author: Grant McCracken
Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new ma...  more »
ISBN-13: 9780253347596
ISBN-10: 0253347599
Publication Date: 7/30/2006
Pages: 185
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Publisher: Indiana University Press
Book Type: Hardcover
Members Wishing: 0
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