Let Your Fingers Do the Talking Author:Godfrey Harris This manual shows how to exploit the Internet to generate word-of-mouth advertising which can transform your business. It explains how the Internet works, how e-commerce is transforming the way we do business, and how to get your Web site and your products noticed. The author includes a large number of examples of actual Internet promotions desi... more »gned to generate word-of-mouth. Areas covered include: e-mail campaigns; exploiting chat rooms and discussion groups; creating an interactive Web site; procuring visitors, endorsements and recommendations; and more.« less