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Field Guide to Marketing (Harvard Business/The Economist Reference Series)
Field Guide to Marketing - Harvard Business/The Economist Reference Series
Author: Tim Hindle
Organized to permit swift and early access, the book also contains revealing information about well-known companies and products, as well as descriptions of some of the world's biggest and most influential advertising agencies. Sprinkled with witty and enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking...  more »
ISBN-13: 9780875844350
ISBN-10: 0875844359
Pages: 195
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Publisher: Harvard Business School Press
Book Type: Hardcover
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