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Search - Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Field Guide to Marketing A Glossary of Essential Tools and Concepts for Today's Manager - Harvard Business/the Economist Reference Series
Author: Tim Hindle
Organized to permit swift and early access, the book also contains revealing information about well-known companies and products, as well as descriptions of some of the world's biggest and most influential advertising agencies. Sprinkled with witty and enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking...  more »
ISBN-13: 9780071034357
ISBN-10: 0071034358
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Publisher: Harvard Business School Pr
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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