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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Fewer Bigger Bolder From Mindless Expansion to Focused Growth
Author: Sanjay Khosla, Mohanbir Sawhney
Why the best way to drive growth might be to focus rather than expand — When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets...  more »
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ISBN-13: 9781591846055
ISBN-10: 1591846056
Publication Date: 7/24/2014
Pages: 272
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Audio CD
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