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Festival and Special Event Management (Wiley Australian Tourism Series)
Festival and Special Event Management - Wiley Australian Tourism Series
Author: Johnny Allen, Ian McDonnell, William O'Toole, Rob Harris
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edit...  more » includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.
ISBN-13: 9780471421825
ISBN-10: 0471421820
Publication Date: 4/8/2002
Pages: 416
Edition: 2
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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