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Fashion Merchandising: Principles and Practice
Fashion Merchandising Principles and Practice
Author: James Clark
This book explores the role of fashion merchandising: how it can add value to a fashion business; the remit and scope of the role and the function; and the planning and trading processes. It does so within the broader context of the fashion industry, and also considers the challenges facing the wider industry: CSR, sustainability and globalisation.
ISBN-13: 9781137413871
ISBN-10: 1137413875
Publication Date: 11/14/2014
Pages: 432
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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