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Fascinate: Your 7 Triggers to Persuasion and Captivation
Fascinate Your 7 Triggers to Persuasion and Captivation
Author: Sally Hogshead
Thanks to the Internet and nonstop media, the human attention span has been reduced to a matter of seconds. So how, in an oversaturated, hyper-competitive marketplace, can we get our messages, our ideas, and our products noticed? Going beyond marketing, Sally Hogshead looked for answers in a range of disciplines, from neurobiology and psychology...  more »
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ISBN-13: 9780061714702
ISBN-10: 0061714704
Publication Date: 2/1/2010
Pages: 288
Rating:
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Publisher: HarperBusiness
Book Type: Hardcover
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