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Book Reviews of The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Author: Al Ries, Laura Ries
ISBN-13: 9780060081980
ISBN-10: 0060081988
Publication Date: 8/20/2002
Pages: 320
Rating:
  • Currently 3.9/5 Stars.
 4

3.9 stars, based on 4 ratings
Publisher: HarperBusiness
Book Type: Hardcover
Reviews: Amazon | Write a Review

Book Reviews submitted by our Members...sorted by voted most helpful

reviewed The Fall of Advertising and the Rise of PR on
A humorous take on the subject. I found this to be an amusing and to some extent eye opening read. I have not looked at advertising the same way since and I have hung onto this book for quite a few years. It's nerd-tastic!