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The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Author: Al Ries, Laura Ries
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the B...  more »
ISBN-13: 9780060081980
ISBN-10: 0060081988
Publication Date: 8/20/2002
Pages: 320
Rating:
  • Currently 3.9/5 Stars.
 4
3.9 stars, based on 4 ratings
Publisher: HarperBusiness
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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 reviewed The Fall of Advertising and the Rise of PR on
A humorous take on the subject. I found this to be an amusing and to some extent eye opening read. I have not looked at advertising the same way since and I have hung onto this book for quite a few years. It's nerd-tastic!


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