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FUD: The 37 Power Tactics of Fear, Uncertainty, and Doubt
FUD The 37 Power Tactics of Fear Uncertainty and Doubt
Author: William Lidwell
Learn the dark secrets of social engineeringHow did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices...  more »
ISBN-13: 9780470598863
ISBN-10: 0470598867
Publication Date: 5/22/2012
Pages: 304
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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