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An Eye for Winners: How I Built One of America's Greatest Direct-Mail Businesses
An Eye for Winners How I Built One of America's Greatest DirectMail Businesses Author:Lillian Vernon Lillian Vernon built her mail-order business from her kitchen table to a multimillion dollar operation. This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, & children. But mainly this is the story of one determined woman & the business she built -- relying largely on her gut in... more »stinct & her "eye for winners". Also includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing & merchandising -- everything the beginning entrepreneur needs to know about starting a business.« less