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The Experience Economy, Updated Edition
The Experience Economy Updated Edition
Author: B. Joseph Pine II, James H. Gilmore
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. — And though the world has changed in many ways...  more »
ISBN-13: 9781422161975
ISBN-10: 1422161978
Publication Date: 7/5/2011
Pages: 256
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 1 rating
Publisher: Harvard Business Press
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 1
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