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Expanding the Playing Field: Case A: Nike's World Shoe Project
Expanding the Playing Field Case A Nike's World Shoe Project
Author: Heather McDonald, Ted London
In 1998, Nike began the development of the World Shoe Project, a footwear line designed exclusively for emerging markets in Asia, Africa, and Latin America. This case documents Nike's attempt to enter the footwear market in China, as led by Tom Hartge, Director of Emerging Market Footwear. It provides students a view of the many strategic and in...  more »
ISBN-13: 9781569735398
ISBN-10: 1569735395
Publication Date: 10/31/2002
Pages: 19
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Publisher: World Resources Institute
Book Type: Paperback
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