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Events Feasibility and Development: From Strategy to Operations (Events Management)
Events Feasibility and Development From Strategy to Operations - Events Management
Author: William O'Toole
Event Feasibility: the business case for events and festivals answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". — With a user-friendly learning structure containing bullet points, questions and exercises and internation...  more »
ISBN-13: 9780750666404
ISBN-10: 0750666404
Publication Date: 3/29/2011
Pages: 352
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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