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The Event Marketing Handbook : Beyond Logistics and Planning
The Event Marketing Handbook Beyond Logistics and Planning
Author: Allison Saget
Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences.In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize ret...  more »
ISBN-13: 9781419515064
ISBN-10: 1419515063
Publication Date: 1/1/2006
Pages: 320
Rating:
  • Currently 3.5/5 Stars.
 1

3.5 stars, based on 1 rating
Publisher: Kaplan Business
Book Type: Paperback
Members Wishing: 0
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reviewed The Event Marketing Handbook : Beyond Logistics and Planning on + 8 more book reviews
totally helpful book for planning events. I used as the corporate events planner for my company, events ranging from trade shows and conferences to product launch events. It's a good reference guide, not something you want to curl up to at night with cocoa.


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